Lennumaa has one of the largest playgrounds in Tallinn. They have three different birthday rooms and a playground with many attractions for children. Lennumaa wanted to rent out more birthday rooms and we analyzed their website, competitors and their customers. So we decided to drive traffic from Google Adwords. But before we started there was problem with measuring sales. There wasn’t a E-commerce tracking system, so they didn’t knew which channels made money and which didn’t.
We knew who was a potential client. Potential customers of Lennumaa were described as mothers with children aged 3-10 years olds whose birthday is coming up. Also, they are using a desktop device to book a birthday for their children. We installed Google Analytics properly, did a keyword research, set up the campaign and started it up. At first we didn’t get any satisfactory sales results and there was’nt much data to make the right decisions. But after some time we optimized the campaign and from it came satisfying sales results. We burned some money for keywords that didn’t get any sales results, but now we are optimizing the campaign regularly.
We’re making profit for the client and everybody is happy. Now we need to optimize the whole sales funnel to get even better results. The main traffic comes from Google Adwords. It’s actually 37% of all of Lennumaa’s traffic.
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