Melb Lashes specialises only in eyelash extensions to make sure client gets the highest quality service. Owner Angeelika wanted to market she’s business in Melbourne, Australia. The main problem was sales. There were still available times on the table. But the service quality was really high.
We created a proper marketing plan and took action. First-off we needed to change a little bit of Melb Lashes website. It was quite complicated and hard to understand for the clients. It wasn’t focus on the sales. Also there was no before & after pictures and online booking. We got things right on the website. It was time to try some marketing channels like Facebook and Instagram. At the beginning we tried Facebook Ads with the testing budget. It was a waste of money for us. So we stopped this campaign. We were figuring out what was wrong. The reason was simple. In Australia, people are using mobile phones more than computers and that was the problem. We moved to Instagram. Testing budget, great campaign idea, eye catching banners, right hashtags and off we go.
It was so effective that 1 dollar generated 12.9 dollars in sales. With a 970 dollars we got her 80 new clients. We sold services 12 600 dollars in total value.
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