Strider is one of the best no-pedal balance bikes that you can buy. It is the lightest and simplest bike to ride for little kids. However there was a problem with sales and analytics. They didn’t know how much they were making and where these sales were coming from. Also, they wanted more purchases. So we made a very simple plan.
When we researched the most valuable channel for Strider, we saw that people were looking for these balance bikes in Google. So we did more studies regarding this issue and then we took action. We configured Google Analytics in the right way, so we ccould measure their sales. After that we created a very effective Google Adwords campaign for Strider. KPIs and goals were set and pushed the start button.
The Google Adwords campaign was a very cost effective sales channel for the company. It increased the company`s revenue by 32% with the Google Adwords campaign. In fact, it was so effective that 1 spent euro on Google Adwords generated back 5.8 euros in sales.
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